China's Service and Restaurant Market

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China’s Coffee Market: Waiting for the Tipping Point or Pushing for it

(Paul Wang, hwang35388@gmail.com) Average Chinese drinks 2 cups of coffee per year, which means majority of Chinese almost never drink co...
Reverse Wrongful Coffee Image and Stimulate Consumption In China

This article was written for International Coffee Organization in 2004 in order for ICO to take appropriate coffee promotion in China. A...
1.3 Billion of Chinese Consumers or its Top 5%

To Realize What True Advantages of International Companies Are in China For many international companies entering China’s market, e...
Irony of the Starbucks’ Success

Reinvent Coffee Experience or Invent Coffee Experience Starbucks’ success is that it has created a new market for current coffee drinkers...
Pricing: A Moment of the Truth

Either Your Customers or Not Your Customers, and Nothing in Between When play tennis, there is a clear line between someone who know...
Restaurant Franchising In China

-- Franchise out Unprofitability In China, the profitable restaurant chains hardly franchise out their stores (company owned instead) or be...
Playwright in Beijing - A Little Bit Of Coffee Culture

Playwright in Beijing (Frank Gagliano, China Journal ） …… And will the Chinese audiences gasp, as I did, when Joe first mentioned the idea...
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